نظرية الاستخدامات والإشباع: مراجعة شاملة لأصولها وافتراضاتها وانتقاداتها المعاصرة
معرّف الغرض الرقمي:
https://doi.org/10.56989/benkj.v5i9.1606الكلمات المفتاحية:
نظرية الاستخدامات والإشباع، وسائل التواصل الاجتماعي، الإعلام، الإشباعات، الاحتياجاتالملخص
استخدم الباحثون نظرية الاستخدامات والإشباعات على مدى قرن من الزمان في دراسة استهلاك الأفراد لوسائل الإعلام. ويمكن اعتبار إشباعات الأفراد لاحتياجاتهم عند استخدامهم لوسائل إعلام معينة عندما تُلبي توقعاتهم واحتياجاتهم. وتُعد نظرية الاستخدامات والإشباعات من أكثر الأفكار شيوعًا وأهمية في مجال الاتصال الجماهيري. وتهدف هذه النظرية إلى استكشاف أسباب استخدام الناس لوسائل الإعلام، والتي تشمل أحيانًا التعرّف على الأشياء والتعرف على الذات وتمضية الوقت، بالإضافة إلى الإثارة، والصداقة، والاسترخاء. وتهدف هذه الورقة إلى توضيح ماهية نظرية الاستخدامات والإشباعات، وتطورها، وافتراضاتها، وعناصرها الأساسية، ونقاط قوتها، وانتقاداتها.
The Uses and Gratification Theory has been used by scholars for a century in the study of individual media consumption. People’s gratifications can be thought of as satisfying needs when someone consumes particular media that fulfils their expectations and needs. One of the most well-liked and important ideas of mass communication is the uses and gratifications theory. This theory's purpose is to explore and investigate why people utilize media, and these reasons or motivations sometimes include learning about things or oneself and passing the time, as well as for arousal, companionship, habit, and relaxation. This paper aims to clarify what Uses and Gratification Theory is, what the development, assumptions, essential elements, strengths and criticisms are.
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