The Language of visual-advertising Speech: T.V as a Model

Abstract

This research discusses advertising discourse and the different methods that advertising employs in addressing consumers to trap them into making purchases, as well as the extent of its impact on individuals and groups, and turn to misleading, deception and temptation without being subject to ethical controls. The researcher used the inductive descriptive and analytical approach to achieve the research objectives. The researcher found a set of results, and the most important of which is that advertising is the most dangerous media, cultural and consumptive phenomenon in our current era which controlling people’s minds beyond their awareness. It is brainwashing by word, sound and image. The researcher recommended a set of results, the most important of which is that attention should be paid to the danger of advertising discourse on the language and culture of young people.

Keywords: advertising language's authority, television advertising, recipient.