The role of the Media Center of Umm Al - Qura university in fulfilling the gratification of news and information for the Saudi university youth Field study on a sample of students from Umm Al – Qura University

Abstract

This study aimed to identify motives, and frameworks that display a sample from the website of Media Center at Umm Al-Qura University, and determine the level of satisfaction achieved from it.  The study used the random sampling method to specify the students who use the platform of the Media Center. The descriptive analytical approach and number of statistical parameters were used. The researcher adopted a survey form as the main tool for collecting data from the university youth. It included 200 parameters. The study concluded several results, the most important are:  1- The results revealed that, following the public news and university news is one of the most important reasons that push the research sample to follow the Media Center platform site. The results came in close proportions according to the gender (female and male). 2- The research results confirmed that the most important forms of interaction on the platform's website are reading posts, watching photos and videos, liking the center's posts on social media, and reposting the posts. The study was concluded with the most important recommendations: 1- Spread the culture of service quality of the platform's website of Media Center which affiliate corporate communication. 2- Analyzing the needs of community of the university from the platform periodically, and meet the needs by ongoing development of the platform.