The impact of commercial advertising on sales in telecommunications companies: A case study of telecommunication companies alhasahisa and riffa branches 2022-2023

Abstract

The study dealt with the effect of commercial advertising on sales at the Sudanese Telecom Company operating in the state of Gezira, Al-Hasahisa and Rifa'a branches. The study aimed to find out the relationship between the effect of newspapers and posters as an advertising method on sales, to know the effect of radio and television as an advertising message on sales, to know the effect of billboards as a type of advertisement on sales, the study was based on the analytical descriptive approach because it is a mental and logical approach based on dismantling the basic elements of the phenomenon Or research problems to their primary elements, from the results of the study: There is a statistically significant relationship between commercial advertising and sales in telecom companies, and there is no significant effect between newspapers, posters and sales in telecom companies. Among the most important recommendations: relying on commercial advertising as an effective tool in an effort to increase the value of sales, advertising companies' products at the times most viewed by consumers through advertising channels, which is reflected in the comparison between the costs involved in its implementation and the returns achieved at the same times of implementation.