تأثير أدوات الذكاء الاصطناعي التوليدي في منصة Canva على تشكيل الهوية البصرية: دراسة تحليلية

Rakan Ghazi  Al-Faleh

doi:10.56989/benkj.v5i12.1640

Authors

Dr. Rakan Ghazi Abdullah Al-Faleh Assistant Professor of Digital Media, Ministry of Education, United Arab Emirates.

DOI:

https://doi.org/10.56989/benkj.v5i12.1640

Keywords:

Canva, Visual Identity, Generative Artificial Intelligence, Graphic Design, Visual Authenticity, Visual Consistency, Human Creativity

Abstract

This analytical study aims to evaluate the impact of integrating Generative Artificial Intelligence (AI) tools within the Canva platform on the process of forming visual identity for various brands and projects. This research gains importance due to the notable increase in reliance on smart design tools and their accessibility to non-specialists, raising fundamental questions about the capacity of these tools to achieve cohesion, authenticity, and visual consistency in design outputs. The study's primary objective was to examine the extent to which Canva tools contribute to either supporting or undermining the distinctive characteristics of visual identity, alongside providing a critical assessment of the resulting aesthetic and functional impact. The research employed a critical analytical methodology, which involved analyzing the tools' functions through actual usage and examining real-world application models, as well as an in-depth review of relevant scientific literature. The findings concluded that Canva tools significantly contribute to facilitating and generating visual identity elements; however, they may produce superficial and individuality-lacking identities in the absence of specialized creative direction.

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References

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