The Role of the Marketing Mix in Consumer Satisfaction: An Applied Study on Stc & Mobily

Abstract

The research aims to identify the role of the marketing mix in achieving consumer satisfaction in the mobile telecommunications companies sector, specifically (Stc, Mobily), by addressing two variables that occupy great importance in business organizations. The descriptive analytical approach, and within the research a random sample included (285) people from users of the company (Stc, Mobily) for mobile communications, and the questionnaire was adopted to collect and process data and information. For telecommunications companies and its impact on customer satisfaction, the most prominent recommendations were represented in the need for telecommunications companies to be aware of the fact that the elements of the marketing mix is ​​one of the keys to success to satisfy the customer and that it is one of the priorities sought by contemporary organizations.