The Role of Northern TV Channel in Promoting Tourism in Northern State

Abstract

The study entitled "The Role of Northern TV Channel in Tourism Promotion in Northern State" aims to understand the channel's role in raising tourism awareness and changing public behavior towards tourism in Northern State, Sudan. Employing a descriptive-analytical approach, and data was gathered using surveys among Northern TV staff, tourism workers in Northern State, academics, and tourism media professionals. The study found that Northern TV plays a crucial role in enhancing tourism awareness and attracting tourists to the region through diverse and credible content. However, the channel faces technical, financial, and administrative challenges hindering its full potential in tourism promotion and influencing local community behavior towards site conservation. Recommendations focus on enhancing Northern TV's role through diverse and compelling tourism content, including documentaries and aerial footage, improving technological infrastructure, and enhancing online presence for global outreach and multilingual engagement.