The role of social responsibility in improving the mental image of service business organizations: A field Study on Telecommunications Companies in North Kordofan State

Abstract

 The study aimed to identify the dimensions of social responsibility that can be used to improve the mental image of telecommunications companies. The study used the descriptive analytical method. The study assumed: There is a relationship between social responsibility and improving the mental image of service business organizations. The study community consists of all workers in telecommunications companies. a comprehensive inventory of the study community (82) questionnaires were distributed and (72) questionnaires were retrieved at a rate of (88%). The study concluded: that telecommunications companies provide assistance to the community as charitable projects, such as building schools, childhood centers, centers for the care and maintenance of the disabled, the answers of the sample members indicated to that companies consider the community services they provide as a goal to achieve social responsibility. The study recommended working to increase the interest of telecommunications companies in their social responsibility, to build an advanced evaluation system to rely on them in evaluating their performance related to social responsibility activities on a regular basis, which will enhance the possibility of continuous improvement in their social obligations.