Social Media Advertising Impact on the Consumer Purchasing Behavior

Authors

  • Dr. Ali Alalmai
    • Mr. Arun A
      • Dr. Mohd Aarif

        DOI:

        https://doi.org/10.56989/benkj.v2i5.1122

        Keywords:

        social media , purchasing behavior , advertising, consumer buying behavior

        Sustainable Development Goals (SDGs)

        SDG 10
        SDG 10 Reduced Inequalities
        31%

        Abstract

        Social Media Social interaction on the Internet has provided new opportunities for customers to exchange information. Consumer social utility media including communities involving communities to create content products and community with different users. The focus of social media can also feel the blessings won with the aid of using the business. A multidisciplinary version, constructing at the generation attractiveness version and applicable literature on acceptance as true and social media have been developed. The community is committed to promoting e-commerce in the business version with the help of proving the status of the media. The information coming from the poll shows how social media facilitates social interaction customers, main to improved acceptance as true with and goal to buy. The outcomes additionally display that acceptance as true has an enormous direct impact on the goal to purchase. The Perceived Use (PU) of a website a recognized as a contributing factor. When leaving the article, the writer talks about the consequences discusses, impacts, finite, ions and Directions for approved rule studies.

        Abstract Views: 1,541 Download PDF (Arabic) Downloads: 417

        References

        Published

        05/01/2022

        Issue

        Section

        Articles

        How to Cite

        Alalmai, A., A, A., & Aarif, M. (2022). Social Media Advertising Impact on the Consumer Purchasing Behavior. Ibn Khaldoun Journal for Studies and Researches, 2(5). https://doi.org/10.56989/benkj.v2i5.1122